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Elizabeth Lane is an experienced professional in paid social strategy, currently serving as Manager, Paid Social Strategy at Blue Wheel since April 2021. In this role, Elizabeth oversees the execution of paid social accounts to meet client KPIs and leads a team of 5-10 associates, driving professional development and performance. Previous roles at Blue Wheel include Team Lead and Paid Social Strategist, where Elizabeth developed innovative team processes and crafted successful multi-channel strategies for Tier 1 clients. Prior experience includes a Digital Planner position at Haworth Marketing + Media, and various internships in marketing and communications. Elizabeth holds a Bachelor of Science in Psychology, a Bachelor's degree in Journalism, and a minor in Neuroscience from the University of Minnesota.