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Alex Nicoll is a seasoned marketing professional with extensive experience in search engine marketing and acquisition strategies. Currently serving as a Senior SEM Specialist at Blue Traffic since March 2021, Alex previously held the position of Acquisition Marketing Manager at Meredith Corporation, where management of a multi-million dollar SEM budget for brands such as Better Homes & Gardens and Allrecipes was a key responsibility. Other notable roles include Associate Marketing Manager - Paid Media at VGM Forbin, where Alex established the search engine marketing program, and Multimedia Specialist at Lee Enterprises, focusing on sales and ad planning. Alex began the marketing career as a Marketing Intern at Waverly Area Economic Development, contributing to market research and branding initiatives. Alex holds a Bachelor's Degree in Business Administration from Wartburg College, earned in 2015.