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Chorouk Babahmed is the founder of ZAYANE, an online clothing and accessories brand inspired by Amazigh influences, established in January 2018. In addition to entrepreneurial endeavors, Chorouk serves as the Consultancy Manager at BLUE SOFT GROUP since June 2013, where responsibilities include maintaining Business Continuity Plans for ABN Amro and implementing strategies for various financial institutions. Previous experience as a Business Continuity Manager at Morocco Bank of Commerce and Industry involved conducting Business Impact Analysis, developing and testing continuity plans, and overseeing crisis management governance. Chorouk holds an Executive Master's degree in Business Consulting from ESCP Business School, a Lead Auditor certification for ISO 27001 from PECB, and an Engineer's degree in Industrial Management from the National School of Mines in Rabat, Morocco.