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Netta Kivilis is the founder and CEO of Blue Seedling, a boutique marketing agency specializing in high-growth enterprise B2B startups and scaleups. Previously, Netta held the title of Head of Marketing at Custora, a retail marketing software startup, and worked as a Senior Marketing Manager at Amazon.com, where Netta led the online marketing team for Amazon Fashion and managed the Amazon Books email marketing program. Netta also has experience in product management and training at Software AG and Sabratec. Netta holds an MBA from Harvard Business School and a BSc in Computer Science and Humanities from Tel Aviv University.