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Pete Ward has a strong background in marketing and client insights. Pete started their career at CIBC as a Database Marketing Manager for Card Products. Pete then moved on to World Vision Canada, where they held various roles, including Vice President of Marketing, Digital, and Creative. During their time at World Vision, they focused on donor acquisition and loyalty, utilizing various advertising channels and working with advertising agencies to develop strategy and creative campaigns. Pete also worked at So Change as a Consultant, SickKids Foundation as a VP of Direct Marketing, Reset Communications as a Principal, and currently holds the position of Senior Director of Client Insights at Blue North Strategies.

Pete Ward attended Carleton University from 1982 to 1986 and received a Bachelor of Commerce (B.Com.) degree with a focus on Marketing/Marketing Management, General. Pete later attended the University of Toronto from 1998 to 2004 and studied Philosophy.