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Bobby Matthis currently serves as Vice President of Digital Innovation at Blue Federal Credit Union, focusing on digital experience and electronic channels since November 2019. Previously, Bobby held multiple vice president roles at Westerra Credit Union from June 2009 to October 2019, encompassing performance improvement, business process management, IT development, and business intelligence, where the establishment of a Business Intelligence team significantly enhanced data insight capabilities. Bobby's earlier experience includes serving as Vice President of Information Technology at Jeffco Credit Union, where senior leadership was provided in technology and application support. Academic credentials include an MBA in Information Technology Management from Western Governors University and several leadership programs from prestigious institutions.