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Sierra Schulz (Gadberry) is a seasoned marketing professional with extensive experience in healthcare marketing and communications. Currently serving as a Senior Marketing & Advertising Specialist at Blue Cross Blue Shield of Arizona since November 2022, Sierra previously held the role of Segment Marketing Manager, where responsibilities included managing Medicaid health plan marketing for 250,000 lives and leading multiple cross-functional projects. Sierra has a proven track record in collaborating with stakeholders, crafting clear messaging for diverse audiences, and driving communication strategies that influence member behavior. Earlier experience includes roles as Public Relations Manager and Volunteer Coordinator at Northland Hospice & Palliative Care. Sierra holds a Bachelor of Science in Journalism from Northern Arizona University and has also studied at Universidad de Salamanca.