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Elyse Maloney is a seasoned marketing and customer experience professional with over a decade of diverse experience across various industries. Currently serving as a Senior Manager at Blue Cross Blue Shield of Massachusetts, Elyse leads customer experience initiatives for a significant mobile app redesign and enhances eligibility and claims journeys. As a Senior Marketing Consultant since 2011, Elyse has worked with high-profile clients across fashion, professional services, sports, food, and product sectors, holding roles in marketing operations, digital marketing, and graphic design. Previous positions include Senior Multimedia Digital Strategist at Lockheed Martin, where Elyse managed multichannel campaigns and internal marketing technology innovations. Additional roles in previous companies underscore a strong foundation in project management, communications, and IT infrastructure. Elyse holds a Bachelor of Arts in Visual Arts from Rutgers University.