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Bonnie L. Cruz, MBA, serves as the Director of Commercial Direct Sales Enablement at Florida Blue since January 2022, with a focus on strategic design and implementation of care reward programs. Previous roles at Florida Blue include Senior Manager of Digital Sales and Senior Manager of Direct Sales Planning, where operational readiness and member engagement were prioritized. At GuideWell, from September 2017 to January 2022, Bonnie held the positions of Healthcare Solutions Consultant and Field Marketing Manager, managing client relationships and leading marketing initiatives. Earlier experience includes managing marketing strategy in Central Florida for Florida Blue and directing hospitality and marketing efforts at a Chick-fil-A franchise. Educational credentials include a Master of Public Health from UNC Gillings School of Global Public Health, an MBA from the University of Tampa, and a BS in Psychology from the University of Florida.