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Erica Smith has vast experience in the IT industry, having worked in various roles such as Account Manager and Head of Marketing & Vendor Alliance. Erica has worked with companies like Blue Connections IT, Dell Software Group, Frontline Systems Australia (now NTT Data), Commander, and Ingram Micro. With a Bachelor of Applied Science degree from RMIT University and a Diploma of Marketing and Communications from Holmesglen, Erica excels in creating marketing strategies, managing accounts, achieving sales targets, and working with key vendors. Their expertise lies in implementing marketing strategies, managing existing customers, and generating new business.