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Vu Nguyen is a seasoned marketing professional with extensive experience in CRM and lifecycle marketing within the consumer goods and retail sectors. Currently serving as the CRM & Lifecycle Marketing Manager at Blue Bottle Coffee, Vu manages loyalty and retention marketing programs while collaborating with global brand marketing and eCommerce teams to achieve revenue goals. Previous roles include Brand Lead for CRM Marketing & E-Commerce at E. & J. Gallo Winery, where Vu developed effective email campaigns and consumer journeys for notable wine brands, as well as a Marketing Manager at Sylvan Learning focused on local franchise marketing strategies. With a strong educational background from California State University, Chico, including a BA in Communication Design, Vu has a proven track record in project management, data-driven marketing, and team leadership throughout various roles in the marketing field.