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Greg Armstrong has been working in the travel industry since 1996. Greg began their career as Creative Manager at Touchdown World Travel Specialists. In 2006, they moved to Touchdown World Travel Group where they served as Business Development Manager (UK). Greg then worked as General Manager at Touchdown Holidays in 2010. In 2011, they took on the role of Director at Interline by Elite and Business Development Director at Resort Marketing International. In 2018, they became Product Management Director at Blue Bay Travel, where they are also deputy to the CEO.

Greg Armstrong attended Horsham College in Horsham, West Sussex from 1996 to 1997, where they earned a GNVQ Level 2 and Level 3 in Business Studies. Prior to that, they attended Imberhorne 6th Form College in East Grinstead, West Sussex from 1995 to 1996, where they earned a GNVQ Level 2 in Leisure & Tourism.