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Sophie Phoelich is a seasoned Brand Designer currently at bloomon, with a diverse background in graphic design, illustration, and art direction through their own studio, Studio Phoelich. Since August 2021, Sophie has collaborated with various notable clients, including Zaans Museum, Studio NV for Hermès & Vlisco, and Havas Media. Previous roles involved working as a graphic designer for Havas Media and contributing to Studio Noa Verhofstad and YB by Yoghurt Barn. Sophie has a Bachelor's degree in Applied Science, specializing in graphic design, from Willem de Kooning Academy, which complements extensive hands-on experience gained from early positions in hospitality.