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Alexandra Rosslyn Yanik is a seasoned digital marketing professional with extensive experience in performance strategy and SEO. Currently serving as Performance Strategy Director at KINESSO UK&I since August 2017, Alexandra specializes in developing data-driven strategies to better connect brands with consumers across the UK and EMEA. Previous roles at KINESSO include CS Account Director and SEO Associate Director, where significant contributions included enhancing onboarding processes and leading successful organic search strategies for multimarket brands. Additionally, Alexandra is active in mentorship as a member of Bloom UK, alongside freelance consulting work. Educational background includes a Master's degree in Archaeology from UCL and a Bachelor's degree in Cultural Anthropology from UC Santa Barbara.