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James honed in on the convergence of technology and advertising as an entrepreneurial focal point early in his college career. Post graduation from BYU’s Marriott School of Business, James spent a few years on Utah’s digital marketing scene and then set out on his own to make his mark in the world of digital marketing and advertising.

A dynamic leader and self-taught technologist, James founded Infuseo, a tech-enabled digital marketing agency in 2011. As fate would have it, YESCO, a pioneer in digital billboard advertising was among Infuseo’s closest clients. With the perfect launch partner in mind, James and Brent approached YESCO with their vision in 2015, and it was eagerly adopted. The two founders began coding right away and launched Blip to the public in the summer of 2016.