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Mateus Tavares is a seasoned professional in growth marketing, currently serving as a Senior Growth Analyst at Blip, where responsibilities include leading campaign roadmaps and conducting data analysis for sales and marketing. Previously, Tavares worked at Pitzi as a Growth Analyst, managing the insurance renewal sector and optimizing customer journeys, and held roles at mutum.cc and Muni Tienda focusing on digital campaign management and customer acquisition. Tavares' career began at IDQ, where strategic planning and social marketing campaigns were integral to the role. Academic qualifications include ongoing studies in Executive Leadership and Organizational Management at Ibmec, a specialization in Big Data and Marketing Intelligence from Pontifícia Universidade Católica do Paraná, a degree in Advertising from Universidade do Estado de Minas Gerais, and a Technologist degree in Marketing from UniCesumar.