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Burhan Shuja is an accomplished Online Category Manager with extensive experience in e-commerce and retail management. Currently at Blinkcomkw since February 2023, Burhan specializes in the Sports, Fitness & Outdoor categories, optimizing vendor relationships and driving category performance through strategic planning. Previously at The Sultan Center, Burhan managed diverse product assortments across multiple categories, consistently achieving sales targets and enhancing profitability. Burhan's career includes roles at Boutiqaat.com and Souq.com, where product procurement, promotional campaigns, and digital marketing strategies were key responsibilities. Beginning in 2009 with Alshaya Group, Burhan developed expertise in category strategies and customer analytics. Academic credentials include a BBA and an MBA in Marketing from prestigious institutions.