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Barbara De Back is the Owner of SPARKS & COMPANY bvba, with a background in strategic marketing for FMCG and premium lifestyle brands. With experience in innovation management, business development, and communication strategy, Barbara also has a history as the Lead Business Development & Partnerships at Blink and Founding Partner at Vandennorth & company. In the past, Barbara has held positions as the Senior Brand Manager at LVMH Wines & Spirits and as an International Management Trainee at Kempinski Hotels. With an MBA from Nyenrode Business University, Barbara continues to expand their expertise in business administration at INSEAD.