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Nicole Colayco is a seasoned professional in business development and advertising, currently serving as Senior Director and Head of US Advertising at Blind since August 2022. Prior to this role, Nicole was with Reddit, Inc. from 2018 to July 2022, leading Ads BD and overseeing strategic alliances and IP licensing. Nicole's experience spans various companies, including SocialCode, Digitalchemy, LLC, A9.com (NASDAQ:AMZN), Criteo, and Salesforce, where key responsibilities included managing business development initiatives and partnerships in the advertising technology sector. Nicole's early career began with internships at Smaato and Mode Media Corporation, which provided foundational knowledge in ad tech and corporate development. Nicole holds a B.A. in Political Economy of Industrial Societies from the University of California, Berkeley.