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Sofia Bekhti has a solid background in marketing, with a focus on the media industry. Sofia is currently working as the VP Marketing at BLIINK since November 2021. Prior to this, they had an extensive tenure at FreeWheel, where they held various roles. Sofia started as a Senior Marketing Manager in May 2016, then became the Marketing Director, International in December 2017, and eventually took on the role of Director, Marketing in October 2020. Sofia played a key role in developing and promoting Advanced TV solutions in Europe, managing a team of 5 between Paris and London. Their journey at FreeWheel began with the acquisition of StickyADS.tv, where they held the position of Responsable Marketing from May 2014 to May 2016. Before joining StickyADS.tv, Sofia worked at Adverline as an Assistante Marketing/Communication from October 2011 to March 2012. Overall, Sofia Bekhti has gained significant experience and expertise in marketing and media throughout their career.

Sofia Bekhti began their education in 2011 at Enaco, where they pursued a BTS degree in Communications. Sofia then attended Enaco again from 2013 to 2014 and obtained a DEESMA degree in Marketing and Communications. Following that, from 2017 to 2019, Sofia attended ESSEC Business School, where they completed an Executive Advanced Master's in Marketing Management and Digital.