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Dany Lefebvre serves as the Marketing Director at Bleuh since February 2013, leading the brand with a dedicated team focused on consumer satisfaction. Dany is also the founder of Vert Médical Inc., which established the first commercial cannabis company in Quebec. Since November 2017, Dany has been the CEO of Chanv Inc., which is at the forefront of innovation in the consumer packaged goods sector. Previously, from November 2016 to October 2017, Dany held the position of Senior Vice-President at Canopy Growth Corporation, overseeing a subsidiary focused on hemp and outdoor cultivation following the strategic acquisition of Vert Médical and Groupe Hemp. Dany studied at Cégep Vieux Montréal from 1996 to 1999.