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Samantha McKinley is currently the Vice-présidente communications, marketing et affaires publiques at BLEUFEU since February 2022. Prior to this, Samantha held positions such as Directrice des communications at Festival d'été de Québec since November 2017, Responsable promotion, mise en marché et développement touristique at Musée de la civilisation since March 2010, and Chef du service des communications at Station Mont-Sainte-Anne from 2006 to 2010. Samantha holds a Bacc. Communications, Relations publiques from Université Laval.