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Carol Martin started their career in 1995 as the President of The Informed Choice, where they used their experiences as a fashion model, actor, and cosmetic surgery consultant to help others make informed decisions about cosmetic surgery. In 2010, they co-founded Worth Beauty and invented the BlendSmart rotating makeup applicator. Carol also started their own cosmetic surgery consulting business, The Informed Choice, where they researched options, talked to doctors and patients, and stayed current on the latest procedures to assist those considering cosmetic surgery.

Carol Martin attended The Art Institutes from 1975 to 1977, studying photography. However, no degree name has been provided.