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Pritisha Punukollu is a seasoned professional in data science and analytics, currently serving as the Head of the Media Mix Modelling Capability at Blend since September 2022. Previously, Pritisha held roles as Lead Analyst and Senior Analyst at Merkle from February 2021 to August 2022, and worked at Mu Sigma Inc. from August 2016 to July 2019, gaining experience as a Decision Scientist and Trainee Decision Scientist. Pritisha's expertise includes audience selection, product recommendation systems, and churn prediction through advanced statistical methods, contributing to major projects for top companies in various sectors. Educational qualifications include a Master of Quantitative Management in Business Analytics from Duke University's Fuqua School of Business and a Bachelor of Engineering in Electronics and Communications Engineering from RV College Of Engineering.