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David Appleton is an accomplished finance professional with extensive experience in financial direction, commercial finance, and business management across various sectors. As the Owner/Director of Pace Financial Direction since October 2017, David provides part-time financial director services to SMEs, offering senior-level expertise tailored to their needs. Previous roles include serving as an Associate at GJC, a Commercial Finance Manager at Wolseley, and a Commercial Finance Business Partner at DS Smith, where significant achievements included leading cost-saving initiatives and optimizing financial processes. David's interim positions have showcased skills in financial management and team leadership, with experience at prominent companies such as Amazon, Volvo Trucks, and DHL, contributing to improved financial performance and operational efficiency. David holds a Certificate in Business and Finance and is affiliated with CIMA.