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Justin Willenbrink began their work experience at Paramount Event Management in 2003 as a Field Marketing representative. Justin was responsible for setting up and tearing down events, testing interactions and components, and operating interactive elements. Justin then joined The Marketing Arm in 2003 as an Account Coordinator, overseeing on-site activations at over 200 events and managing staff and vendors. In 2005, they became an Account Executive at The Marketing Arm, where they created and executed live branded environments for consumers. In 2008, they joined Department Zero as an Account Supervisor, specializing in grassroots marketing. Justin then worked at AGAR from 2011 to 2015 as a Brand Activation Manager, taking an authentic and holistic approach to consumer and brand relationships. Since 2015, Justin has held various roles at Blefa Kegs, Inc., including Sales Manager and currently Sales Director, North America. In this role, they lead the Sales Operations department, promotes organic sales growth, and develops sales, marketing, and advertising strategies.

Justin Willenbrink attended Ohio University from 1999 to 2003, where they obtained a Bachelor of Sciences Degree in Sports Sciences with a focus in Sport Management. In 2021, they also obtained a certification in Sales Strategies and Approaches in a New World of Selling from LinkedIn.