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Tina Lee Odinsky-Zec, PhD, currently serves as an Executive Coach and Thinking Partner at True Advance, focusing on unlocking personal and professional potential through creative inquiry. Previously, Tina held roles as a Customer Insights Expert and Learning and Development Expert at Infobip, where responsibilities included designing customer-centric programs and facilitating leadership development initiatives. Tina's extensive academic background includes a PhD in Entrepreneurship from JJ Strossmayer University and teaching positions at institutions such as Zagreb School of Economics and Management, Rouen Business School, and Rochester Institute of Technology. With over 25 years of diverse experience, Tina has contributed to various sectors through consultancy, program design, and the establishment of innovation-centered initiatives.