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Sören Arndt currently serves as the Head of Marketing and Communications at blau direkt since February 2023. Prior to this role, Sören held several positions, including Product Owner Digital Analytics and Digital Marketing Manager at Dräger from November 2017 to January 2023, where responsibilities included digital analytics and UX/UI optimization. Sören's experience also encompasses project leadership in lead generation and management at Opel from December 2014 to October 2017, as well as serving as a Senior Account Manager at MRM//McCANN Germany from June 2013 to November 2014, focusing on performance metrics and CRM strategies. Additionally, Sören has worked as an International Online Marketing Manager at eGENTIC and previously coordinated leisure marketing for Best Western® Hotels & Resorts. Sören's educational background includes a degree from RheinMain University of Applied Sciences, enhancing expertise in marketing and management.