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Salvatore Spatafora is an experienced marketing professional with a strong focus on e-commerce and multichannel strategies. Currently serving as DGA Commerce at Blancheporte since February 2009, Salvatore leads commercial direction, marketing sales, and communication initiatives, while also overseeing B2C and B2B activities including e-commerce strategy and performance metrics. In addition, Salvatore has held the position of Maitre de Conférence Associé at IAE Lille since 2003, teaching subjects related to sales promotion and digital marketing. Previous experience includes serving as Directeur Marketing et Offre at 3 Suisses Belgique, where responsibilities involved constructing multichannel commercial plans and enhancing website traffic. Salvatore holds a Magistère de Marketing Direct from IAE Lille.