Gaylord Eicker is a seasoned marketing and e-commerce professional with extensive experience across various roles in prominent companies. Currently serving as the Head of E-Commerce and Head of Communication at FALKE KGaA, as well as the Managing Director of FALKE USA-Online GmbH, Gaylord has previously held key positions including Chief Marketing Officer at lizengo GmbH & Co. KG and Head of Marketing DACH/NL at Sony Mobile Communications. Additional expertise includes serving as Head of Digital Marketing EMEA at ZTE Device and Senior Marketing Manager at LG Electronics. Academic credentials include a Dipl.-Kfm.(FH) in Marketing from FOM University of Applied Sciences for Economics and Management.