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Laura Villeda serves as the Head of Product at BlackTrust since October 2018, where responsibilities include identifying, prioritizing, and developing high-impact projects to align with the company's strategic goals. Previous roles include Business Developer & Product Lead at BlackTrust, Marketing Communication Manager at Grupo Bausau, Brand Manager - Digital at GIM dESARROLLOS, Marketing and Sponsors Coordinator at CIE, and Marketing Coordinator at AUTOMOTRIZ HERMER S A DE C V (GRUPO HERMES - INTERACCIONES). Laura Villeda holds an MBA from EGADE Business School del Tecnológico de Monterrey, along with various certifications in digital marketing, product ownership, and user experience design.