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Adrienne is a digital strategist and resident Ph.D. She works at the intersections of paid, earned, shared, and owned content. Her research skills are tops; it is concerning what she can find out about something or someone in about 5 minutes with a few keywords, but she use her powers for good here at BTM. Dr. Wallace divides her time between BTM and Grand Valley State University, where she is an associate professor in the advertising and public relations major program in the School of Communications. There she is also the internship coordinator, GVPRSSA‘s faculty adviser and serves as the adviser for the award-winning student-run integrated communications firm, GrandPR.