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Choi Kim Phoon has a strong background in finance and accounting, with over 15 years of experience in various roles. Most recently, they served as the Head of Finance at Blackmores Group, where they acted as a strategic business partner to the Country Manager and focused on driving business profitability and cost optimization. Prior to that, Choi worked as a Commercial Finance Manager at Faber-Castell (Malaysia), where they performed detailed profitability analysis and provided solutions to save costs and improve contribution margin. Choi Kim also held the position of Deputy Senior Manager at Pharmaniaga Berhad, where they managed the accounting operations for multiple companies with different business natures. Earlier in their career, Choi worked at EY as an FAAS Manager, where they provided assistance to clients on accounting standards and regulatory requirements. Choi Kim also gained experience as a Finance Manager at Cenergi SEA Sdn Bhd, where they oversaw financial reporting and managed end-to-end financial processes. Choi began their career at BDO ASEAN, first as an Audit Intern and later as an Audit Senior Associate, gaining exposure to various industries such as manufacturing, hotelier, food and beverages, trading and services, property investment, and shipping. Overall, Choi's experience demonstrates their expertise in financial management, analysis, and compliance.

Choi Kim Phoon, ACCA, C.A (M), has a Bachelor of Accounting (Hons) degree from Multimedia University, which was obtained between 2002 and 2007. Additionally, Choi Kim Phoon is a member of ACCA and obtained the certification in January 2019. Furthermore, Choi Kim Phoon is a Chartered Accountant, obtained from the Malaysian Institute of Accountants in November 2011.