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Joe Rider is currently the Strategy Director at Blacklist Creative, a creative communication, experiential, and branding agency with extensive experience in the content business. Prior to this, Joe held positions such as EU Client Services Director at Esports Engine, Chief Operating Officer at Attention Seekers Productions LTD, and Head of Insight at Text100. Joe has a background in various roles in the gaming industry, including as the Director of Magma Ignite and Project Lead at Microsoft Game Studios. With a BA (Hons) in Graphic Design from Central St Martins College of Art and Design and a Postgraduate Diploma in Computer Related Design from Middlesex University, Joe continues to pursue an MBA at the Open University.