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Siddhi Shah is a seasoned professional with extensive experience in social media management and communications. Currently serving as a Senior Social Media Manager at Blacklane since January 2023, Siddhi previously held various roles at Create Group from August 2019 to January 2023, including Account Manager and Senior Social Media Executive, where significant projects included managing high-profile clients such as Expo 2020 and Dubai Food Festival. Prior to this, Siddhi gained valuable experience at Mount Holyoke College, taking on positions such as Main Student Supervisor for Library Services and Curatorial Intern at the Art Museum, while also contributing as a Research Assistant in multiple departments. Siddhi holds a Bachelor's Degree in English Literature and French from Mount Holyoke College.