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Janet Caruso Anderson is an experienced marketing professional with over two decades in the industry. Currently serving as Vice President at Black Rock Marketing Group since October 1999, Janet has successfully led marketing strategies for major brands such as Tetley, Mattel Canada, and Peller Estates. With a strong background in contract negotiation and strategic planning, Janet has managed comprehensive marketing communication initiatives, including promotions and experiential activations. Prior roles include Account Director handling clients like Bacardi Canada and Account Executive at SONAR | Mediathink, where Janet designed and implemented marketing initiatives for prominent companies such as Molson Canada and CIBC. Janet's early career at L'Oréal involved managing public relations for Redken. Janet holds a Bachelor of Social Science from the University of Ottawa and a Post Graduate Certificate in Public Relations from Toronto Metropolitan University.