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Serge Laurens is an experienced executive with a significant background in marketing, digital strategy, and client experience within the tourism and education sectors. Currently, Serge serves as Directeur Général Adjoint at Groupe Bizness, focusing on training and digital transformation aimed at enhancing professional development and competitiveness. Prior roles include leadership positions at TUI, where responsibilities encompassed commercial strategy and omnichannel distribution, and at Transat France and Groupe Fram, where management of marketing strategies and client experience were key. Serge's career also features roles in development and strategic marketing at agencies like DDB Le Tourisme and Kaiman. Academic qualifications include an Executive MBA from HEC Paris and degrees in commerce and marketing.