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Popelka previously served as senior vice president of supplier, customer and people care at Overstock. He was responsible for the strategic direction and operational effectiveness of Overstock's award-winning customer care department. Under his direction, the department repeatedly ranked in the top four of the former NRF Foundation/American Express Customer Choice Awards, and earned the Gartner Gold Award and the 2011 Stevie Award for the Retail Customer Service Department of the Year. Popelka was also responsible for all relations with the company's drop-ship fulfillment partners.

Popelka held several positions after joining Overstock in 2002, including business to business manager, director of the books, media, movies and games department, and vice president ofcustomer care. In these roles, Popelka contributed greatly to the success of Overstock, helping to set the tone of the company's culture while at the same time spearheading development of a media channel, travel site, and auto sales site.

Popelka holds a Bachelor's Degree in Journalism, Broadcasting, Film and History from the University of Nebraska-Lincoln.