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Lina Maria Moreno has worked in various roles within the hospitality industry since 2009. LINA MARIA began as a Front Desk at Holiday Inn Express Bogota Parque 93, where they were part of the hotel's welcoming center and handled guest issues and concerns. In 2011, they moved to Hoteles Royal S.A. as a Front Desk, where they received recognition for the highest number of sales in nightly guest accommodations and reservations. In 2012, they joined Xn Partners as a Relationship Consultant and Executive Assistant. In 2015, they began working at InterContinental Hotels & Resorts as a Sales Manager, where they were responsible for the acquisition and development of the business and their relationship with customers. In 2017, they joined Marriott International as a Cluster Account Manager, where they communicated with clients to understand their needs and explain product value. In 2018, they moved to YMCA of Metropolitan Los Angeles as an Operations Team Member. Finally, in 2019, they joined Santa Marta Marriott Resort Playa Dormida as a Sales Account Manager, and in 2022, they began working at Bitstartups - #adoptaunemprendedor as a Sales Team Member.

Lina Maria Moreno has a Business Marketing Strategy degree from Florida Global University, obtained in 2022. LINA MARIA also has a degree in International Business from Universidad del Rosario, obtained between 2009 and 2011. Additionally, Moreno has obtained several certifications, including Copywriter en páginas de ventas from Big Bang Conversion in September 2022, Community Manager from Convierte Más in August 2022, Marketing Digital y Publicidad Omnicanal from Convierte Más in August 2022, Máster Funneler Digital, Experto en Estrategia, Embudos de Venta, Automatización y Tráfico from Global Online Web in April 2021, and Venta en remoto o en línea para representantes de ventas en tiempos de crisis from LinkedIn in March 2021.