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Roger Fonsi has extensive experience in marketing and product strategy, currently serving as the Growth & Customer Lifecycle Manager at Bitso since December 2023, after previously holding the position of Product Strategy Manager. From June 2021 to November 2023, Roger worked as the Design Manager at TAG IMF, where responsibilities included enhancing customer experience through UX design and service design frameworks. Prior roles include Brand Marketing Lead and Senior Product Marketing at Itaú Unibanco, where Roger managed communication strategies and advertising campaigns, positively impacting various performance metrics. Earlier experience as a Senior Marketing Analyst at Pernambucanas focused on marketing campaign execution and budget management, while initial career stages included roles in communications and marketing at Itaú Unibanco. Roger holds a Bachelor’s degree in Marketing from Universidade Anhembi Morumbi and an MBA in Business Management, along with multiple certifications in UX and digital marketing.