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Daniela Chiari Borrero is an experienced marketing professional currently serving as Brand Marketing Manager at Bitso since September 2022. Prior to this role, Daniela held the position of Channel Marketing Manager at vivo, managing relationships with major retailers and marketplaces in Colombia. Daniela's career includes significant roles at Grupo Aval as a Marketing Specialist, responsible for advertising campaigns for multiple banks, and at Sistole as a Marketing Account Executive, leading various teams in proposal processes. Additional experience includes positions as Chief Account at Rocket Marketing Lowe SSP3 and as an intern at Leo Burnett Colombiana SA, with a focus on strategic planning and market analysis. Daniela holds a Specialist degree in Marketing Management from Politécnico Grancolombiano and a degree in Advertising from Universidad Jorge Tadeo Lozano, bolstered by international educational experiences in France and Argentina.