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Roberts Birnbaums currently serves as the Device Commercial Team Manager at BITE Latvija since April 2022, leading commercial initiatives to drive business growth and enhance device and IoT services while managing the device business P&L. Prior to this role, Roberts was the Head of the Device Purchase and Logistics Department at BITĖ Group from July 2020 to July 2021, where responsibilities included managing product categories, pricing strategies, vendor negotiations, and logistics across the Baltic states. Roberts's extensive experience at BITE Latvija spans over a decade, holding various positions such as Head of Devices Business and Logistics, Head of Mobile Device and Logistics Team, Logistics Manager, and Customer Service Manager. Academically, Roberts holds a Bachelor’s Degree in Business Administration and Management from Rīgas Tehniskā universitāte and is pursuing a Bachelor's degree in Electrical and Environmental Engineering from the same institution.