Ken Yatomi has a diverse work experience spanning various industries. Ken is currently the Director of Communications at Bishop Museum. Prior to this, they worked at Servco Pacific Inc. as a Content & Community Assistant Marketing Manager, where they oversaw content marketing and social media strategy for major brands. Ken also managed reputation management for all Servco subsidiaries and automotive dealerships.
Before that, Yatomi worked at Hawaiian Electric Company as a Digital Communications and Social Media Specialist. Ken played a key role in launching the company's brand presence on multiple social media channels and managed the day-to-day content creation and curation. Additionally, they facilitated culture and change management initiatives as part of a tri-company program.
Yatomi also has experience as a Consultant and Content Marketing Strategist at Schweitzer Consulting, LLC. Ken developed content marketing strategies for local and Mainland clients, focusing on social media for branding, marketing, sales, customer service, and recruitment efforts.
Earlier in their career, Yatomi worked as a Marketing Specialist at Kuakini Medical Center, where they developed and implemented strategic branding plans and marketing campaigns. Ken also gained experience as an Advertising & Communications Specialist at Island Insurance Company, where they led the development and implementation of the company's first integrated brand identity and campaign.
Yatomi founded their own consulting company, Five Star Communication, Inc., which specialized in full-service communications and provided services to clients in Hawaii, California, Seattle, and Japan. Ken also worked as a Manager of Communications and Account Services at Adecco / TAD Technical, where they managed and served the company's largest clientele.
Yatomi started their career as a Public Relations Assistant at Anne Shigeta Public Relations and later worked as an Account Executive at CNN Headline News / Hawaii 6-5-0. In these roles, they handled client servicing, media relations, and developed multimedia marketing campaigns.
Overall, Yatomi has extensive experience in communications, marketing, and social media, with a strong track record of developing and implementing successful strategies for various organizations.
Ken Yatomi holds a Bachelor of Arts degree in Communication from the University of Hawaii at Manoa, which they obtained between 1986 and 1992. In addition, they have obtained several certifications including Hootsuite Certification, ICS-400 Advanced ICS from the National Incident Management System, and Silver Certification from the Mystery Shopping Providers Association (MSPA). The specific details of when these certifications were obtained are not provided.
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