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Sheila Hogan is the Founder and CEO of Biscuit Tin, where Sheila provides seminars and support to small businesses on Business Strategy, direction, and strategic planning. With a wealth of experience in business architecture and strategic planning, Sheila has held various leadership roles in companies such as Lloyds Banking Group, Royal London, and Handy Buddies Ltd. Sheila has also been actively involved in supporting and inspiring women in business through their roles in organizations like ASB - Association of Scottish Businesswomen.