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Maxime Pruvost is a seasoned professional with extensive experience in retail consultancy and project management across Asia and Europe. Currently serving as a Conseiller du Commerce Extérieur with the French Foreign Trade Advisors since January 2024, Maxime previously founded and continues to manage BEE Retail, promoting sustainable practices in retail. Maxime held key roles including Principal at BEE Incorporations and Project Director at Interstar Ltd, leading significant development projects in Mainland China and Southeast Asia. Maxime's prior experience includes directing initiatives at CAAU and Gouten Consulting Limited, overseeing large-scale retail projects and strategic leasing operations. Academically, Maxime holds a Master's degree in Sustainable Construction from Arts et Métiers and a Bachelor's in International Business Management from EDHEC Business School.