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Elizabeth Hoye is the Founder and Director of Truly Jewellery Ltd, a company established in January 2008 that specializes in providing bespoke retail displays for luxury venues and enhancing guest experiences in hotels. In addition to this role, Elizabeth serves as a Relief Assistant Shop Manager and Volunteer at Birmingham Hospice since January 2023, where responsibilities include managing volunteers and handling cash. Prior experience includes working as an Account Manager at Plus Gold from March 2004 to December 2007, focusing on field sales in gold refining and wholesale jewellery. Elizabeth holds an HND in Fashion and Design from Nene College Northampton.