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David Koonce currently serves as the Executive Vice President and Vice President of Communications for Birmingham Bulls Hockey since May 2018. Additionally, David Koonce is a Co-Founder of Field Pass, a company specializing in personalized brand management services for athletes and brands. As of October 2021, David Koonce holds the position of Digital Media Manager for both the Arizona Rattlers and Tucson Sugar Skulls. Prior to these roles, David Koonce was a Senior Partner at Webber Koonce Media from April 2016 to January 2021, where the firm focused on branding, social media management, web design and management, and graphic design with an emphasis on effective digital marketing strategies.