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Scott Radcliffe has extensive experience in marketing and brand management, currently serving as Brand | Americas at Birkenstock USA, LP since May 2016. Previously, Scott held the position of VP of Marketing at Lifefactory, Inc. from August 2010 to February 2016, and at SIGG USA from January 2009 to July 2010. Additional roles include VP of Consumer Branding & Sustainability at Cohn & Wolfe, Director of Marketing at Birkenstock, and Director of Brand Marketing at Burson-Marsteller. Scottā€™s earlier career included leadership positions at Radcliffe Communications, Preview Travel / Travelocity.com, Alexander Communications / Ogilvy PR, and REI. Educational achievements comprise an MS in Journalism and Communication from the University of Oregon and a BA in Sociology from the University of Lynchburg.