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Muhammad Kardasch is an experienced professional in product merchandising and brand marketing with a strong background in managing commercial strategies across multiple sectors. Currently serving as a Wholesale Manager at BIRKENSTOCK since June 2023, Muhammad previously held key positions such as Head of Product Merchandiser at DMC Concept, Brand Marketing Manager for Ganador at ADM, and Wholesale & E-Commerce Manager at VF Corporation. With expertise in negotiating national and international purchases, developing omnichannel marketing campaigns, and managing substantial budgets, Muhammad has successfully driven growth and efficiency at prominent companies like Levi Strauss & Co., Sony, and Adidas. Academic qualifications include a Bachelor's degree in Business & Marketing from Universidad Panamericana and a Master's in Marketing from Universitat Pompeu Fabra.