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Diana Zhao is an experienced eCommerce professional with a strong background in the retail industry. Currently serving as Head of ECommerce Greater China at BIRKENSTOCK since February 2018, Diana has demonstrated leadership and expertise in digital commerce strategies. Prior to this role, Diana was involved in eCommerce for the APAC region at Camper from 2016 to 2018. Earlier career experiences include a position as DTC at Schuler from July 2012 to 2016 and a role as Senior Manager at Bertelsmann | arvato systems from 2007 to 2012.